Are you “Generating Demand” for your product? If so, you are a Marketing Moron.

I keep hearing this term “Demand Generation” from the Marketing Morons. I call these people Marketing Morons because they have no idea what they are talking about, and they give true marketing professionals a bad reputation. It’s easy to spot them. They are the ones spewing a bunch of buzzwords and other nonsense designed to fool their […]

No Such Thing As Demand Generation

It’s very common for marketeers to talk about something called demand generation.  Often it’s abbreviated as demand gen, or sometimes as lead gen, and these terms typically refer to the activities associated with “generating leads” for the sales department.  Often times, demand gen is viewed as the primary function of a marketing organization, and therefore […]