I keep hearing this term “Demand Generation” from the Marketing Morons. I call these people Marketing Morons because they have no idea what they are talking about, and they give true marketing professionals a bad reputation. It’s easy to spot them. They are the ones spewing a bunch of buzzwords and other nonsense designed to fool their […]
How many times has this happened during a presentation? The presenter has just introduced themselves, opened their PowerPoint slide deck, and then blasts through the first four or five slides, dismissing them by saying, “I’m going to skip the Marketing slides.” I find this happens all too often, and it reflects poorly on Marketing as a profession, as […]
“Orange Cone Selling” is when you line up traffic markers so a line of customers can form a queue wrapping around the street, while you just sit there taking the purchase orders. Although I don’t know its true origins, this line was quipped by a mentor of mine very early on in my career. I find that I refer […]
I’ve been observing customer purchasing decision factors for some time, and I’ve always been curious about two things in particular: What makes customers buy? And, what makes them choose A over B? As the old career-networking advice goes, “it’s not what you know, it’s who you know”. When it comes to demand and fulfillment, it may actually […]
My last blog covered the false premise of marketing “demand generation”. In this next entry, I’d like to debunk another myth, one which surrounds the sales function: Revenue Generation. Many marketeers, sales professionals, and executives alike believe that sales is a magically skilled function in the business, and that sales teams are capable of generating […]
It’s very common for marketeers to talk about something called demand generation. Often it’s abbreviated as demand gen, or sometimes as lead gen, and these terms typically refer to the activities associated with “generating leads” for the sales department. Often times, demand gen is viewed as the primary function of a marketing organization, and therefore […]
I just attended Back-To-School Night for my High School son. One of the counselors used a cartoon as a way of introducing a discussion on the use of mobile phones in class. In the cartoon, two kids are busy texting away, completely oblivious to their surroundings and to the fact that they are sitting right […]
Perhaps this is simply a pet peeve of mine, but I have noticed there are a couple of words and phrases in the English language which are being used out of place these days. These words are presumed to be “filler”, and quickly dismissed or overlooked as you would with an “um”, or an “ok”. […]
Everyone says you should blog. Ok. I’ll give it a shot… in just a minute…
shadub 